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New media
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New media

New media usually refers to a group of relatively recent mass media based on new information technology. Most frequently the label would be understood to include the Internet and World Wide Web, video games and interactive media, CD-ROM and other forms of multimedia popular from the 1990s on. The phrase came to prominence in the 1990s, and is often used by technology writers like those at Wired magazine and by scholars in media studies.

The term has garnered negative connotations due to techno-utopian claims by new-media proponents about the revolutionary social and personal benefits of new media; the claims of revolutionary transformation of people's lives were widely seen as unjustified. All the same, new media have only grown in popularity, and their current ubiquity is slowly causing social changes; their initial proponents' error may have been in the speed with which they claimed media would transform society, rather than the prediction itself.

Table of contents
1 New media in the 1990s to 2000s
2 Storytelling
3 See also

New media in the 1990s to 2000s

In the late 1990s, new media referred to the rise of the Internet and the use of interactive digital technology for news and entertainment content, signifying a major shift from highly concentrated, television-oriented media organizations to more grass-roots, personalized and customized content. This has seen ebbs and flows, with various trends taking hold along the way:


Pioneers and innovators such as Steven Hoffman, Nicholas DeWolf, Shawn Johnson, and Vito Montone have been leading the way in the use of technology for storytelling.

Organizations like the Producers Guild of America are also diving into the new media arena, with the recent inauguration of their New Media Council.

See also