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Mass customization
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Mass customization

Mass customization, in marketing, is the use of flexible computer aided manufacturing systems to customized the outputs of low unit cost, high output, production processes. It is claimed that these systems combine the low unit costs of mass production processes, with the flexibility of individual customization.

There are four types of mass customization:

see also: personalized marketing, marketing, product differentiation, product management, personal marketing orientation, manufacturing

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