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Table of contents
1 Telecommunication
2 Economics
3 Websites
4 Communication theory


In telecommunication, the term framing has the following meanings:

Source: from Federal Standard 1037C and from MIL-STD-188


In Economics, framing means the manner in which a rational choice problem has been presented.

Amos Tversky and Daniel Kahneman have shown that framing can affect the outcome (ie. the choices one makes) of choice problems to the extent that several of the classic axioms of rational choice do not hold. This framing biases is one of the themes of behavioral finance

see: "Rational Choice and the Framing of Decisions", A.Tversky, D.Kahneman, Journal of Business, 1986, vol.59, no.4, pt.2.


On a webpage, framing means that the browser window is divided into frames, and that the HTML code for one frame contains a link to a webpage on another website such that these external contents are automatically displayed within the frame (transclusion). This may be confusing and inconvenient to the user: he or she can get the impression that the information belongs to the same website; also, less than the full browser window is available and the address bar is less informative. Some websites request not to be used in this way on other websites, and also the framing website runs a risk of being blamed for external content that e.g. is or becomes inaccurate or objectionable. See [1], [1]. For an example of framing, see DVD-ROM.

Communication theory

Framing is a process of media control over media content. Framing defines how a certain piece of media content is packaged so as to allow certain desirable interpretations and rule out others.